This seminar will explore how successful audience development and marketing strategies can generate greater income. Participants will learn how to link audience development and marketing to artistic and financial objectives; develop an organization-wide focus on audience development; analyze their current situation and market; and set audience development objectives, implement strategies and measure success.
Who should attend: Staff responsible for marketing, audience development, box office management, ticketing and database management, as well as executive directors and board members.
Featured speaker: Sara Billman, marketing and communications director for the University Musical Society, a 134-year-old presenting organization at the University of Michigan. Billman will address consumer behavior theories to explore what influences patrons.
The seminar takes place May 17 at the USC Capstone Conference Center in Columbia. Early bird registration is just $69. Find out more and register!