March 3: Jurek to be guest Hunter Lecturer in Literature at FMU

 The Jones Thomas and Carolyn Stroman Hunter Chair in English Literature at Francis Marion University will present a lecture from Richard Jurek, co-author of Marketing the Moon. The event will be held on March 3 at 7:30 p.m. in Cauthen Educational Media Center’s Lowrimore Auditorium. It is free and open to the public.

Prior to his presentation, Jurek will participate in a discussion in McNair Science Building’s Chapman Auditorium from 2:30 to 3:30 p.m. That event will be moderated by Dr. Shawn Smolen-Morten, associate professor of English.

In Marketing the Moon, David Meerman Scott and Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. The book describes sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda.

The Hunter Chair in English Literature funds two lectures per year.  The Jones Thomas and Carolyn Stroman Hunter Chair in English Literature at FMU was established in 1991 by three sisters - Dorothy Hunter Thames Ellis, Adelle Hunter West, and Hattie Costa Hunter King - as a memorial to their parents, Jones Thomas and Carolyn Stroman Hunter.

Hunter lived in Marion County, was once mayor of Marion, contributed to many different organizations throughout the Pee Dee area, and operated a successful Ford dealership in Florence for 40 years. Mrs. Hunter came to Marion as a school teacher and was active in church work and taught Sunday School for more than 50 years. She was a charter member of several literary clubs, garden clubs, and community organizations.

Schedule of Events - March 3, 2015

·         Common Text Colloquium

Discussion with Richard Jurek from 2:30–3:30 p.m., Chapman Auditorium, MSB

Moderator: Dr. Shawn Smolen-Morton

·         Hunter Lecture

Presentation from 7:30–8:30 p.m., followed by Q&A, Lowrimore Auditorium, CEMC

Book signing and sales 8:30–9 p.m.     

Reception, open to everyone at The Cottage 8:45 p.m.

Introduction: Dr. Rebecca Flannagan